Obviously an advertiser can decide to work directly with publishers, but doing so requires time as well as complicated technical integrations to track and monitor all the activities conducted by the publishers. Working with affiliate networks makes all these steps much easier and that’s why 83% of advertisers rely on them https://www.advertisepurple.com/best-affiliate-marketing-agency/
What are affiliate networks?
Affiliate networks are platforms that act as an intermediary between the publisher (also called the publisher or affiliate) and the advertiser (the merchant). Once the advertiser has opened its affiliate program on the chosen network, publishers can sign up through the platform, thus promoting all brands in line with their business. The network then provides advice and supports both advertisers and publishers.
How do affiliate networks work?
To work at its best, an affiliate network requires a large number of both advertisers and publishers. After being accepted on an advertiser’s affiliate program, publishers have immediate access to promotional materials: whether they are texts or banners, it will be possible to find the most suitable one for the communication channel used (social media, website, email etc.) . Publishers can apply to join as many programs as they wish, at any time.
All publishers are distinguished by a unique ID, which is assigned at the time of registration to the network and is used to track all the sales they contribute to generate. The publisher places the affiliate links on his site and, when potential customers click on them, they are redirected to the brand’s website to finalize the purchase. The ID is tracked by the affiliate network and the sale is appropriately attributed to the publisher. Publishers and advertisers can always access their dashboard on the network platform and thus monitor the different aspects of the program.
Affiliate networks offer expert management and advice thanks to their teams of account managers, specialized in different industries, and support both advertisers and publishers to cultivate the right partnerships, with the aim of growing and optimizing each program in the course. of time, maximizing profits for all parties involved.
Advertisers can also search for publishers directly to promote their products and contact them, but it is easier and safer to rely on the services offered by an affiliate network. In fact, the network is able to deal with all the different factors that are involved in the management of a program, leaving more time to its customers to manage all the other aspects of their business.