Digital has been widely used by many businesses, especially in the online business world. Digital marketing uses top tools to promote products, services, or brands, namely:

  • digital channels
  • platforms
  • technologies

It encompasses various online tactics and strategies businesses and individuals use to reach their potential customers, build brand awareness, engage with the audience, and drive desired actions, such as:

  • purchases
  • sign-ups
  • downloads

Top enrolled courses in digital marketing

The popularity and availability of courses can change over time. Here are some of the top digital marketing courses that were well-regarded as of that time:

  • Google Digital Garage: Google offers a free online course covering a wide range of digital marketing topics, including:
    • Search engine optimization (SEO)
    • Pay-per-click (PPC) advertising
    • social media and more
  • HubSpot Academy: HubSpot provides various free and paid courses covering:
    • inbound marketing
    • content marketing
    • email marketing
  • Coursera – Digital Marketing Specialization: The specialization covers topics, such as:
    • SEO
    • social media marketing
    • 3D printing
    • It is a comprehensive program that includes hands-on projects.

  • Udemy. It is a complete digital marketing course. It is a popular and comprehensive course that covers all aspects of digital marketing, including:
    • SEO
    • social media
    • email marketing
    • PPC, and more
  • LinkedIn Learning. LinkedIn Learning offers a variety of courses in digital marketing on topics, it touches:
    • social media marketing
    • content strategy
    • SEO
    • Google Analytics
  • Internet Marketing for Smart People: This is a free course that covers content marketing and online business strategy. It’s suitable for individuals looking to understand the foundational principles of online marketing.
  • Coursera – Marketing in a Digital World. A course providing a comprehensive overview of the following:
    • digital marketing strategies and tactics
    • covering social media
    • content marketing
    • branding and more
  • Coursera – Social Media Marketing Specialization. The specialization covers social media strategies, content creation, and analytics for effective social media marketing.
  • Facebook Blueprint: Facebook offers its training platform called Facebook Blueprint, which provides courses on:
    • advertising
    • analytics
    • marketing

Strategies in digital marketing

Here are strategies within digital marketing:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Content marketing
  • Email marketing
  • Influencer marketing
  • Affiliate marketing
  • Video Marketing
  • Pay-Per-Click (PPC) advertising
  • Display advertising
  • Remarketing and retargeting
  • Analytics and data analysis

Digital marketing is dynamic and constantly evolving, with new platforms, tools, and strategies emerging regularly. Successful digital marketing requires the following:

  • Understanding the target audience
  • Setting clear goals
  • Crafting compelling content
  • Utilizing the right mix of digital channels

The digital marketing landscape always evolved. Before enrolling in a digital marketing course, it is advised toL

  • read reviews first
  • check the syllabus
  • ensure that the course aligns with goals and skill level

Enrolling in different digital marketing courses can help your business, especially a starting business. Digital marketing has been an effective marketing tool and strategy in today’s business industry.

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